Author Archives: Katherine Mestousis

BRIEF: The University of Houston-Clear Lake at Pearland ‘Drone Academy’ provides professional drone training for individuals who seek to gain the commercial drone skills necessary for FAA (Federal Aviation Administration) certification and to meet the current industry demands for commercial pilots. In an effort to develop the strategy for the program, Katherine began working with theContinue reading “University of Houston-Clear Lake at Pearland ‘Drone Academy’ Launch Marketing Campaign”

BRIEF: ReBuild Houston is the program that, in part, funds City of Houston infrastructure projects. When Katherine first began with the City of Houston Public Works department, the only social media site the department had was a Facebook page with only 60 followers. There was little content, no social media calendar in place and noContinue reading “ReBuild Houston Social Media Campaign”

BRIEF: ‘Houston I Am Life’ is a $2 million, three year, Centers for Disease Control (CDC) grant-funded HIV education and prevention campaign with a focus on PrEP. PrEP is a once daily medication that if taken properly can reduce the risk of getting HIV by 92% – 99%. Due to the many approvals required byContinue reading “‘Houston I Am Life’ Campaign”