Katherine’s career in Digital Media campaign oversight began in 2008, while managing national recording artist, Jill Scott’s MySpace page on behalf of Hidden Beach Recordings.
Since then, Katherine has managed the strategy and content for approximately 30 digital media sites and blogs for an array of organizations.
Katherine’s 12+ years of digital media experience has given her an extensive knowledge of digital media strategy, analytics, digital advertising, blogging, HTML, content creation and oversight.
Social Sites Katherine Has Developed:
|Houston Health Department||Houston Public Works||Midtown Management District|
What is a Digital Media Marketing Campaign?
Digital Media refers to both online and offline channels including, but not limited to mobile advertising, TV, online advertising including social media, SMS, etc. A Digital Media campaign, therefor, is comprised of several elements. These include:
Digital Media Strategy Development: Developing individualized strategies through detailed instructional documents.
Digital Strategy Product Development: Creation of calendars, reports, instruction guides, content tools and other resources to help a businesses get organized and stay productive.
Digital Media Advertising (Paid, Influencer or Owned): Production of content that users will share with their social network to help a company increase brand exposure and broaden customer reach.