Katherine’s career in Social Media campaign oversight began in 2008, while managing national recording artist, Jill Scott’s MySpace page on behalf of Hidden Beach Recordings.
Since then, Katherine has created and/or managed approximately 30 social media sites and blogs in an effort to reach new audiences for an array of businesses and organizations including the City of Houston, CBRE, the Midtown Management District and more. With more than 10 years of social media campaign experience, Katherine possesses extensive knowledge on social media strategy, analytics, blogging, HTML, content creation and oversight.
What is a Social Media Campaign?
Social Media Strategy Development: Developing individualized strategies through detailed instructional documents.
Social Strategy Product Development: Creation of calendars, reports, instruction guides, content tools and other resources to help a businesses get organized and stay productive.
Social Media Advertising: Production of content that users will share with their social network to help a company increase brand exposure and broaden customer reach.