Brief
In September 2022 the Harris County, Universal Services (IT) Department launched the Harris County 311 platform. The 311 platform advances the project mission by further safeguarding the County’s fiscal health, achieving strategic objectives, promoting transparent and accountable government, and serving the large and diverse populace of Harris County by.
Challenge
Harris County’s Universal Services sought to drive widespread public adoption of its newly launched 311 service portal—but with little awareness, limited marketing resources, and internal stakeholders requiring alignment on messaging goals.
Strategy & Actions
– Developed a full-service marketing plan including a platform one-pager, press announcement, social media strategy, targeted outreach to County officials and staff, and website access promotion.
– Crafted messaging emphasizing improved service delivery, transparency, and operational efficiency in County government.
– Managed cross-departmental coordination, ensuring message consistency and stakeholder buy-in across 20+ County departments.
Results
– Delivered clear public messaging that established 311 as the go-to service channel.
– Contributed to enhanced inter-departmental cohesion around technology modernization goals.
– Measured cost savings and internal process improvements tied directly to portal engagement.
Why This Stands Out
Demonstrating expertise in public-sector communication and change management, this showcases your ability to lead complex, multi-stakeholder technology projects—an asset for global, remote leadership roles.
Tool Kit
KATHERINE MESTOUSIS 
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