Brief
In November 2023, Allies in Hope held its inaugural Hope for Houston Ball fundraising gala, The Hope for Houston Ball.
Challenge
Allies in Hope launched its inaugural “Hope for Houston Ball,” a fundraising gala aimed at supporting HIV prevention services and awareness, but needed to boost attendance, brand visibility, and donor contributions in a saturated nonprofit landscape.
Strategy & Action
– Developed high-quality promotional assets—event visuals, video teasers, donor spotlights—and coordinated placements across media and local partner networks.
– Designed a unified multi-channel campaign spanning digital ads, social media, email pushes, and PR outreach, emphasizing the event’s mission and emotional impact.
– Captured and shared compelling stories of beneficiaries to deepen community connection.
Results
– Attracted 350+ gala attendees, surpassing initial targets.
– Raised over $170K in fundraising revenue.
– Significantly expanded digital reach and engagement, laying groundwork for future donor cultivation.
Why This Stands Out
This campaign exemplifies strategic storytelling and integrated communications that deliver high-impact outcomes—skills critical for senior roles commanding $150K+ salaries.
KATHERINE MESTOUSIS 
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