Case Study: ‘Drone Academy’ Launch Campaign (2022)

Brief 
The University of Houston-Clear Lake at Pearland ‘Drone Academy’ provides professional drone training for individuals who seek to gain the commercial drone skills necessary for FAA (Federal Aviation Administration) certification and to meet the current industry demands for commercial pilots.

Challenge
The University of Houston–Clear Lake needed to build awareness and enroll students in its newly launched Drone Academy—a training program designed to certify FAA commercial drone pilots—while adhering to academic marketing standards and limited budgets.

Strategy & Actions
– Created a launch marketing plan including strategic email campaigns, targeted social posts, local media pitches, and flyer distribution to relevant vocational networks.
– Developed branded visuals, course overview sheets, and testimonial-style content to drive credibility.
– Engaged with professional associations and local industry groups to extend reach via partnerships.

Results
– Exceeded enrollment targets by over 20%.
– Established ongoing community partnerships that supported program sustainability.
– Laid foundation for future program marketing, leveraging momentum and early success.

Why This Stands Out
This case illustrates your ability to launch niche educational programs through strategic outreach, brand authority, and grassroots networking—core capabilities for high-level marketing and program strategy roles.

Press
– Pearland Chamber of Commerce
– ABC 13 News
– Houston Chronicle