I am an avid believer in constantly enhancing your professional skill set. I am forever looking into various certifications and classes. Truth be told, I simply love the learning process. In the spirit of learning, I decided to take a Marketing class at my local community college. One of our projects was to craft a consumer product analysis. I decided to take a closer look at the Apple Watch by Apple.
Below is a bit of what I discovered, but to read the full report, Click Here.
The technology industry is one of constant flux. Frequent new products and category innovation define and redefine the sector’s constantly shifting landscape. Increasingly, technology firms are reexamining the structure of their businesses and taking bold steps to achieve better financial performance. They are doing this because their profit margins and market share are under siege from disruptive, often well-funded startups and other aggressive competitors. The competition, in turn, has made customers more demanding. They are seeking greater performance, better features and more platform independence and flexibility at the lowest price point possible.
While Apple is highly regarded by its loyal customer base, the company is not without its problems. By the close of 2014, the corporation received continued criticism regarding the labor practices of its contractors and its environmental and business practices, including the origins of source materials.